Google AdWords Keyword Tool Shutting Down

By June 29, 2013Marketing, Opinion, PPC, SEO

Goodbye AdWords Keyword Tool

Well, it’s been a long run, and we’ve had some good times, AdWords Keyword tool. You’ve given me hundreds of thousands of ideas over the last few years, and helped make my job a lot easier. But it’s nearly time for us to say goodbye. How you will ever be replaced, I do not know… Wait, yes I do.

Goodbye AdWords Keyword Tool

Hello AdWords Keyword Planner

So far, I don’t like you. But that’s no real reason to fret. I didn’t like the AdWords Keyword tool at first, either. Don’t take it so hard, I’ve just spent a lot of time with that tool.

Hello Google Keyword Planner

I’ll admit, there are some features you have that I’ve been missing and waiting for in the AdWords keyword tool. I can exclude keywords like ‘free’ and ‘cheap,’ filter by search volume, cost-per-click, and even competition without exporting to a spreadsheet, and save all of my data straight to my account.

Features I've Wanted

But whatever happened to usability? Why do you make it so difficult to find the ‘broad match,’ ‘phrase match,’ and ‘exact match’ options? Why do I have to ‘modify’ my search all at one time rather than add keywords as I scroll through the pages? Why does the tool seem so slow and slightly buggy?

What Happened to Usability?

I know, you’re still young. It will probably take some time for you to figure out all the kinks. We’ll see how much your developers care about you in the coming months. I’m open to the idea of being pleasantly surprised by the end result. So far, though, I don’t like you.

Tanner Petroff

Author Tanner Petroff

Tanner Petroff is a web marketer who has worked on a variety of projects for a number of companies, including Fit Marketing, Sportsman's Warehouse, KSL.com, and Boostability. In my spare time, I enjoy golf, racquetball, rock climbing, and spending time with friends. Connect with me on Facebook, Twitter, LinkedIn, and Google+.

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